On point…playful and pragmatic

Blair Smith Professor of Marketing
 

Why is marketing so misunderstood?

Because there is no end to the number of marketing “strategists” and “ninjas” acting like snake-oil salespeople peddling the latest marketing buzzwords, clickbait and jargon; just trying to get heard.

Because it’s easier to be seduced by the superficial–producing advertising campaigns, taking selfies and tracking social media likes–than to invest in the substance of marketing.

Because isn’t about products or services, it’s about people–who are f@#k!ng complicated, who don’t act rationally, whose decisions can’t be automated or optimized.

If you need somebody to demystify marketing then we should talk. 

 

Speaking | Workshops

My genuine enthusiasm for and thoughtful opinions on marketing, infused with a playful nature, results in a voice that you won’t find in another facilitator, interview guest, panel member or speaker.  

I’ve got an ear and eye on the current topics and trends in marketing–with focus on personal branding, marketing strategy and analytics, content marketing and social media marketing.

 

NewCo Festival

120 Characters of Differentiation: Make Your Personal Brand Click

George Brown College

DesignYou: Personal Branding for Designers

Region of Peel

Potential in Peel: Content Marketing and Social Media for Youth Organizations

Evergreen Canada

100 in 1 Day: Social Media Playbook

Ready to talk the talk?

I’ve been invited to speak and facilitate workshops on personal branding, marketing strategy and analytics, content marketing and social media marketing. I’m happy to work with you on a custom session based on your needs.

If this sounds interesting, please contact me. It would be great to hear from you! I’m actively seeking out speaking opportunities for 2018.

LinkedIn profile picture for Theresa Micallef, Communications Manager at Peel Region Children and Youth Initiative

Blair is a great speaker–he’s enthusiastic about marketing and social media, and it comes through in his presentation. He made our seminar fun and engaging and gave us some amazing handouts as takeaways. Even as intermediate-level marketing communicators, Blair was able to give us insights and teach us things that will change the way we work going forward.

Theresa Micallef, Communications Manager @ Peel Region Children and Youth Initiative

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