I design and facilitate learning experiences that help people develop their marketing literacy. During each 4-month timeframe, I typically have between 100-125 learners across my courses who are on their learning journey for modern marketing.
Curriculum Leadership
A combination of academic and administrative responsibilities to oversee an accredited post-secondary education program. Facilitate different processes by collaborating with stakeholders in the academic division (faculty, support, Chair, Dean), across the organization in different departments, and external partners. The goals are to ensure program currency and to optimize the student experience.
Digital Media Marketing program coordinator @ George Brown College
Courses
A course is an in-depth, immersive learning experience made up of multiple lessons on a subject. It typically involves three essential elements for deeper learning:
- Content to consume by the learner in multimedia (read, listen and/or watch) formats; both created by me and curated from trusted authentic sources
- Application through activities, discussions, and assignments based on current marketing principles and practices
- Evaluation and feedback of application to further solidify learning
Analytics for Digital Marketing course @ George Brown College
Content Marketing course @ George Brown College
Social Media Marketing course @ George Brown College
Digital Analytics course @ Canadian Marketing Association
Seminars and Workshops
A seminar is delivered to a group of people in a lecture-focused format with some discussion. A workshop typically has a short lesson that leads into groups completing in-depth activity(ies) that are facilitated.
120 Characters of Differentiation @ NewCo Festival
Blair Smith 