Analytics for Digital Marketing @ George Brown College

Overview of postgraduate-level Analytics for Digital Marketing course I designed and facilitated at George Brown College

George Brown College is a fully accredited college of applied arts, business and technology in downtown Toronto. Part of the Centre for Business, the School of Marketing offers degree, diploma and postgraduate programs that blends marketing fundamentals with applied practice.

Lead designer and facilitator of postgraduate-level Analytics for Digital Marketing (MARK4021) 15-week course, delivered in hybrid format (mixing online and in-person learning), since 2019.

  • Designed learning outcomes and course strategy around becoming a more data-savvy marketer who understands the fundamental steps in the data analysis process–with application of different types of digital marketing analysis and reporting
  • Wrote course outline (a.k.a. strategy) and course semester supplement (a.k.a. action plan) syllabi documents
  • Integrated materials from Harvard Business Publishing and Google Analytics into learning content
  • Created bespoke learning content, assessments, activities and discussion questions

View the Analytics for Digital Marketing (MARK4021) course outline on the George Brown College website

I wanted to thank you for caring for your learners so much; for being extremely approachable and for explaining marketing concepts in depth with lots of examples.

Raka Tabassum – Digital Media Marketing postgraduate Student @ George Brown College