Content Marketing @ George Brown College

Overview of postgraduate-level Content Marketing course I designed and facilitated at George Brown College

George Brown College is a fully accredited college of applied arts, business and technology in downtown Toronto. Part of the Centre for Business, the School of Marketing offers degree, diploma and postgraduate programs that blends marketing fundamentals with applied practice.

Lead designer and facilitator of postgraduate-level Content Marketing (MARK4022) 15-week course, delivered in hybrid format (mixing online and in-person learning), since 2019.

  • Designed learning outcomes and course strategy from the perspective of content marketing strategy, content creation and publishing online to build a personal brand
  • Wrote course outline (a.k.a. strategy) and course semester supplement (a.k.a. action plan) syllabi documents
  • Integrated materials from Content Marketing Institute and Contently into learning content
  • Created bespoke learning content, assessments, activities and discussion questions

View the Content Marketing (MARK4022) course outline on the George Brown College website

From content strategy to the finer details of content creation, this course gave me a solid grounding in content marketing that I now use every day. Not only did the coursework help me build the skills needed to succeed professionally, but the portfolio pieces I created had a direct impact on me obtaining a full-time agency position two months before graduation. Beyond the learning material itself, Blair is a top-notch professor who is highly approachable, always open to feedback and truly cares about the success of his students.

Natasha Burtenshaw-deVries – Digital Media Marketing postgraduate Student @ George Brown College