Content and Social Media Marketing @ Region of Peel

Overview of the content and social media marketing seminar I created and delivered for the Region of Peel

Peel Children and Youth Initiative (PCYI) is a “backbone” organization in the Region of Peel that works with more than 100 member organizations to improve systems, practices and policies through community engagement for children and youth (aged 0-24) in the Region of Peel. Their mission is to provide every child and youth with the opportunity to live in a safe and healthy environment, realize their potential, and contribute to their community in meaningful ways.

The Brief

We want you to do a session on content marketing and social media because right now we are haphazardly throwing together social media strategies for our organizations.

My Role

I was contracted to develop a seminar for 20 people from different member organizations to help them make the most of their respective marketing communication resources.


  • Delivered seminar on #PotentialInPeel theme in-person in 2017
  • Created bespoke lecture, takeaway guide and discussion questions

Here’s what Teresa Micallef, Communications Manager @ Region of Peel, had to say about our collaboration on this seminar:

Blair’s enthusiasm for marketing and social media comes through in his speaking. He made our Uncovering the Potential in Peel seminar engaging and fun, and designed some great takeaway documents. Even as experienced marketing communicators, Blair was able to give us insights and teach us about content marketing and social media that will change the way we work going forward.