Canadian Marketing Association (CMA) is a national organization that represents the voice of the marketing profession in Canada. It provides a forum for members to participate in thought leadership events and conversations, to take professional development courses and seminars, and to develop standards for marketing practice that protect consumers and enable businesses to thrive.

The brief from Canadian Marketing Association: We want an analytics course for marketers that helps them think critically to evaluate the marketing communication and digital media programs they’re running.

Digital Analytics course overview

Lead designer and facilitator of Digital Analytics 10-week professional development certificate course, delivered in interactive online format, since 2017.

  • Designed learning outcomes and course strategy around becoming a more data-savvy marketer who understands the fundamental steps in the data analysis process–with the application of different types of digital marketing analysis and reporting
  • Collaborated with CMA members to write course syllabus (a.k.a. strategy) document
  • Created bespoke learning content, assessments, activities and discussion questions
  • Use recorded video learning modules and hosted live webinars as part of the learning experience

View the Digital Analytics course homepage on the Canadian Marketing Association website

I’ve had the pleasure of working with Blair on our Digital Analytics online course. His combination of marketing and teaching experience made him an ideal subject matter expert for this course. While designing course content, Blair demonstrated a shared dedication with the Canadian Marketing Association to ensure it will provide relevant learning to our students–who are marketing practitioners.

Gabriele Janes – Vice President, Learning @ Canadian Marketing Association