Bell Media is Canada’s leading content creation company with premier assets in television and TV streaming, radio, out-of-home advertising, and digital media (websites and apps).

The brief from Bell Media: We want you to set the stage for how data has transformed marketing communication. And to inspire the sales organization to embrace data/insights led media planning and buying.

I was contracted to keynote speak for 100 people at the kick-off session for their newly created Bell Sales Academy and to help launch the Strategic Audience Management (SAM) behavioural data-driven media buying platform.

  • Delivered keynote talks on Inside the Mind of a Marketer theme in-person in 2019
  • Designed a five-part series of lectures (each ~25 minutes) to help the sales team understand what drives marketer’s decisions in the 21st century: “What is Marketing?”, “Trying to Understand Human Behaviour”, “Doing All the Different Analysis”, “Planning Advertising Campaigns” and “Introducing Marketing Attribution”

View the Bell Media website

We really enjoyed Blair’s preparation, passion, and collaboration with us to design the Inside the Mind of a Marketer seminar for our media sales team. There was lots of great learning about the current state of marketing and digital media.

Brandon Moonsawmy – Head, Client Strategy @ Bell Media