The Mind of a Modern Marketer @ Bell Media

Bell Media is Canada’s leading content creation company with premier assets in television and TV streaming, radio, out-of-home advertising, and digital media (websites and apps).

The Brief

We want you to kickoff our product launch event by setting the stage for how data has transformed marketing communication. And to inspire our sales organization to embrace data/insights led media planning and buying.

My Role

Keynote speaker for 100 people at the kick-off session for their newly created Bell Sales Academy–and help launch the Strategic Audience Management (SAM) behavioural data-driven media buying platform–in November 2019.

Deliverables

  • Delivered keynote talks on Inside the Mind of a Modern Marketer theme in-person in 2019
  • Designed a five-part series of talks (each ~20 minutes) to help the sales team understand what drives a modern marketer’s decisions in the 21st century: “What is Marketing?”, “Trying to Understand Human Behaviour”, “Doing All the Different Analysis”, “Planning Advertising Campaigns” and “Introducing Marketing Attribution”

Here’s what Brandon Moonsawmy, Head, Client Strategy @ Bell Media, had to say about our collaboration on this keynote session:

We really enjoyed Blair’s preparation, passion, and collaboration with us to design the Inside the Mind of a Modern Marketer seminar for our media sales team. There was lots of great learning about the current state of marketing and digital media.