120 Characters of Differentiation @ NewCo Toronto

NewCo is a global platform to learn, connect and celebrate the world’s most innovative and mission-driven organizations. It is brought to life in a series of Festivals showcasing businesses on a mission; connecting its audiences to the stories from founders and thought leaders who are shaping business, education, politics, and culture–a shift beyond profit toward purpose-driven business.

My Role

Led the collaboration between George Brown College x NewCo Toronto producers from Cossette in 2017 and 2018.


  • Delivered keynote talk on 120 Characters of Differentiation theme in-person
  • Designed and facilitated a 30-minute workshop to help answer the dreaded question “So, what do you do?” with more confidence and to start crafting a LinkedIn headline/slashline

Find out more about the NewCo Festivals around the world